Today
brands drive loyalty and engagement with their customers using strategies,
technologies and latest tools. Looming technologies like AI, Wearing/IOT,
AR-VR, Xamarin, Beacons, Chatbots, and others provide new ways for consumers to
interact with mobile app
development companies and vise-a-versa.
In the current market scenario,
delivering an omnichannel customer experience has become imperative otherwise
companies will fail to stand up on customer’s expectations. That’s the reason
companies are adopting mobile app
solutions to skyrocket their business reach. If you’re not
treating your brand app like a core ingredient, then this is a time to start as “In
2019, U.S. mobile retail revenues are expected to reach $267.47
billion, up from $156.28 billion in 2017”.
According to Google research
from December 2017, 46% of respondents said they
prefer to use their smartphones for the entire purchase process. This percentage has been continuously increasing, according
to the study done by Target, 98% of customers do shopping
digitally and three-quarters start their experience in mobile applications.
So, what you can do to revamp
your marketing strategy to meet the customers need and drive revenue,
engagement and brand loyalty? Here are some
points that will clear your vision about how mobile app can
increase the brand marketing. But before that let’s discuss why brands should
go with mobile applications.
Why Brands Should Go With Mobile Applications
According to App Annie research, in 2016 90 billion mobile
applications on the iOS App Store and Google Play were downloaded by users and
they spent nearly 900 billion hours in apps. This is an evidence of the app’s popularity. So app development
companies should focus on this instead of wasting time over
other strategies as in the digital era all marketing strategies revolve around
mobile applications.
A mobile application is a
strong channel for brand marketing and its benefits are endless. It can up raise
companies brand value in front of the customers. Today targeting an audience is
not a difficult task but targeting an actual audience is! So, for companies, it
is very important to find out their business’s soul moto and then start
targeting the audience.
4 Core Strategies For Businesses Branding Via Mobile App
Treat Your brand app as a core mobile product
When you don’t treat your brand
app like a core mobile app than it can just be an adjunct to that primary brand
experience. Development of brands apps requires almost the same strategies that
we required to build a mobile app. Top retailer like Amazon, Waze, Lyft, and
others have focused on mobile experience as customer experience is the primary
concern on their mind. According to the study, one
mobile user use approx. 9 apps per day and 30 apps per month. To compete with existing
mobile apps, your brand mobile
application development needs to have an impetus and
demonstrate value otherwise they won’t be able to survive in the competitive
market.
Currently, there are lots of
new technologies are available in the market that you can choose for building
your brand app but don’t just add them for the sake of being new and trendy.
Think about your customer’s persona than align it with business goals and then
decide the technology required to make that experience excel.
Deliver a seamless brand experience.
Adding eye-catching features is
good for any mobile app but make sure that you don’t overcompensate your brand
experience with these features. Actually, the brand app experience needs to be
consistent as well as seamless with other elements of the customer experience.
Customers want to interact with a brand in the way that best suits their
lifestyle and needs, it could be purely mobile app or start in-store and finish
on their mobile phone. So, if you’re brand is not connecting every click and
piece of data to move seamlessly between those different experiences, you are
in risk of losing a brand loyalty.
Increased
Personalization
In the recent year, we have
seen huge emigration to online shopping, that’s the reason mobile app
development services are also personalized by the developers. Now, there is
one-click purchasing, through email, apps or even text. As mobile app
development companies started knowing more about their customers they
introduced options like Apple Pay so that purchases can be completed with one
click. Companies that are capable enough to avail these advantages will
capitalize on consumers’ desire for ease and speed.
Increased Customers Loyalty
B2B mobile
applications are evolving at a different speed, by industry.
Some businesses are militantly building infrastructure to facilitate their
customers, especially IT industry that connects people with technology. The
ability to seamlessly interact with clients and to help with customized IT
solutions is fueling this trend. This frictionless and enhanced experience will
directly increase customer loyalty.
Summing Up
The mobile application is a
perfect way to drive brand loyalty and to engage the customer by rewarding
their loyalty with exclusive benefits. According to a survey, 72% of customers
said that the most valuable feature of a brand app would be loyalty benefits.
Building a right mobile application to your brand app can yield sizeable
results and we can help you to achieve this with our robust mobile app
development solutions.
So, have you got an idea for
the next great app? Let us know about it and we will be happy to help you. Contact us at
+1 (512) 333-1321 or visit Consagous Technologies.
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