“Mobile is not just a platform. It is an
opportunity to transform your business.”
If
you’re a mobile app developer and want to get your app out to the masses, you know how
difficult it can be without a proper strategy. Ranking in the app store and
search result can be unattainable goals, especially for those who you’ve just
launched a new mobile app.
But
with the help of some basic app store optimization, you can go a long way, as
it becomes nectar for mobile app development to gain recognition in App Store
According to Statista, app discovery is one of the
biggest marketing challenges for nearly 50% of app marketers.
Therefore appreneurs started focusing on App Store Optimization (ASO).
Let us dive down to know the
ins and outs of ASO:
What is App Store Optimization?
Application
Store Optimization is the way to improve the ranking of mobile application on Google
play store and App store so that it can appear higher in query items. The
higher visibility generates more traffic to app’s page to increase the number
of downloads.
After
the cursory look at the App Store Optimization, it’s time to discuss the
factors that increase the ranking of mobile apps.
Scoop of Facts
According to a research, 47% of all US iPhone users
search mobile applications in the App Store while only 10% find apps due to
being featured on a top chart, and 9% through Apple’s featured screen.
On the basis of study completed by AppShots “53% of Android users and 47%
of iOS users found their last app through app store searching “, and mobile
application with simple features and appealing screenshots increased downloads
by 30%.
According to the study, “there
were 1.2 billion app users, and this number is expected to balloon to 4.4
billion by 2017. The same research expected 82 billion apps to be downloaded in
2013, with the number swelling to 200 billion by 2017”.
The Importance of Ranking in App Store Search
Mobile app development
companies went through trouble of
building a successful mobile app with slick functionality that’s ready to add
value to its users. Previous testers and users were raving about it but there
were some major issues like person who already know about it can found it in
app store. And this problem needs to be addressed before a competitor swoops up
your audience.
There
is no substitute for high rankings in app store search, on the basis of trends
strategies also get changed time to time. Even if your mobile app will get
featured on a top search result the resulting downloads won’t be as great as
you’d think.
Top Ranking Factors in App Store Search
The
components that Google Play uses to figure out the ranking of applications are
different from the factors utilized by Apple but there are certain factors
which are common for both apps stores.
Keywords Are Your Foundation
Just
like everything in SEO, keywords are the foundation for getting apps found in
various app stores. Of course, start with a keyword in the app title, and
choose it wisely. One big change to the Apple App Store as of September 2016
was limiting the character count from 255 to 50 characters. This means
tightening your word choice; the idea is to find the correct balance between
the app’s name and some keywords. Remember, this will also be your app’s URL,
so choose wisely.
As
the number of mobile apps is increasing day by day on Google play store and App
store, it’s important for apps to get positive store ranking. For this search
engine optimization (SEO) can help you by targeting the right audience, only
the approach to marketing apps needs to be strategic. Before discussing the
components that affect the mobile app ranking, let’s discuss what exactly App
Store Optimization is?
Number of Downloads
According
to the Fiksu, the number of app downloads is directly proportional to
application store rankings. If you want to increase your app’s downloading,
then use proper SEO strategies so that your app can easily visible on search
result page.
Select the Right Title
For
ASO, it is very important that your app name must contain the brand purpose as
well as the appropriate keywords otherwise it may fail to generate traffic to
the app page. A recent study of Incipit revealed that apps that have keywords
in their titles ranked 109% better than those without.
Write an Engaging Description
Your
mobile app description is what that decide the fate of your app i.e. whether
the audience will download your app or not. So it should be informative as well
as catchy that tells your customers how your mobile app can provide value to
them.
To
make it more pleasing use relevant screenshots and videos and insert
appropriate keywords in the description so you can naturally boost your
downloads.
Use an Eye Appealing Icon
To
make a splash and attract users create an appealing icon for your app as it is
the first thing that audience will notice. As the various apps are available on
Google and App store, so make sure that your icon design will not similar to
other apps.
An
easy way to design an amazing icon for your app is to check some of the well-known
top ranking apps of your category. This will give you a rough idea of an icon;
however, it is important that your icon should be unique enough so that viewers
do not get confused.
Summing Up
App
store optimization is not an easy task, but it’s excessively important to take
an app to the next level and allow it to be found by the target audience. Using
these tips can help you to make your apps successful.
An ASO service offers a platform to mobile app development companies to maximize revenues by getting more often
discovery on app stores and dominate the
market. So, have you got an idea for the next great app? Or looking to market
your app. Let us contact us or
visit Consagous Technologies.
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