In
today’s digital world, people are depending more on their mobile phones for all
connected experiences, whether it’s watching a movie, reading the news,
catching up on social media or making purchases. Most of the companies have
adopted mobile app development in their landscape and prioritized in the
business model. However, for mobile app developers, it is very challenging to marketing their apps especially before
raising funding or start making revenue.
Usually, mobile app development
company spend millions of dollars
on marketing their app to get users and after while fail to retain those users.
Therefore, initially, it is good to focus on a minimal viable product and
reaching out to prospects for feedback. At this stage, it is pointless to spend
much on marketing. Below are several marketing strategies you can adapt to get
your first few thousand users:
Organize events
Partner with different venues
and sponsors to organize events, it’s a great way to attract new users and
create touch points with existing ones. Venues and co-working spaces are always
looking for publicity and many of them would be happy to host you if you
promise a certain number of people. You can also find food sponsors easily by
reaching out to the marketing manager of the company.
Write blog posts
Blog
posts can be a good way to enhance website visibility on search engine result
page. Content about the relevant and compelling topics on your website can give
a bounce to your product by increasing the user traffic on the website.
Use
Google AdWords, Google Trends and Keywords on the basis of your target audience
as it will help you to increase your post reach and allow you to generate more
genuine viewers.
Leverage social media channels
Social media holds great
potential for marketers, it has changed the way we communicate, sale and buys.
All the social media channels have a search bar that can be used for keyword
search for searching specific conversations. Today Twitter, Facebook,
Instagram, YouTube, and others social media platforms are used for free
promotions, reach out to bloggers and influencers and collaborate with them or
invite them to your events and offer them a free experience related to your
service. Many of them will be happy to use your app and will include it in
their videos or posts, wherever there is a good fit.
Create a Partnership
For
Startups, it is very tough to burn money on marketing as they have always tight
marketing budgets; therefore, they always look for free promotions. Email
partnership proposals to different startups, events, and meetups to
cross-promote with them.
Apply for speaking opportunities
Speaking
at conferences, events and universities are an effective way to publicize your
mobile application. To become a speaker, instead of applying online, reach out
to event organizers. Conceptualize your idea and relay it like a story. Deliver
your speech with full emotions so that people can relate to you more.
Press Release
Craft
a press content including your mobile app development vision, the motto of the
app and the problem you are solving through your app and send it to relevant
writers. Search the writers who have previously published articles about them.
Campus Ambassador Program
Creating
a campus ambassador program for college students can help you to form a team of
pastors for your brand. Students are always zealous and motivated to get work
experience with a startup so it good to utilize their talent in a fruitful way
for marketing your brand. Created a program with fixed tasks for ambassadors
and organize weekly meetings with them. Invite all ambassadors in your events
and ensure they are enjoying and befitting forms their experience.
Collect Feedback
User
feedback plays an important role in evaluating the performance of the mobile
app and to improve retention rates. Most of the entrepreneurs believe that some
of their best ideas for app updates came from users. So if you want to market
your mobile app within a fixed budget, try to build virality within the app
itself.
Final
Words
The
app gives your customers the ability to interact with your business on their
schedule. And as compared to emails, the open rate of Push notifications is
also high that clearly shows that the mobile app is the best way to connect
with your customers.
To
make your mobile app popular among users, app marketing is very important but
it can be difficult and pressuring. To make your app’s marketing successful,
you will need creative mobile app developers who will ready to hustle, and we can help you with the same.
With Consagous, you can come a long way without spending millions of
dollars. Let’s talk.
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