“Online Reputation Is a Secret Ingredient to Success”
Today online reputation plays an important role as it holds the potential to increase the conversion rates just like a content that can increase the search engine rankings. Most of the startups are facing failure at the beginning of their startup journey only because they don’t have any idea about the power of online reputation management. It’s a most crucial thing that can make or break your business.
You
will get shocked after reading the above-mentioned states.
Well
managing your online reputation is not a doddle thing to do, it takes time and
research. There are many tactics through which you can handle your online
reputation. Let’s explore how reputation management can help your business to
grow.
Why it’s important to focus on reputation
management?
Here
are a few reasons to focus specifically on reputation management.
·
85% of
consumers trust online reviews
·
Positive
reviews make 73% of consumers trust a local business more
·
49% of
consumers choose a business having a four-star rating
·
32% of
consumers read local reviews on mobile applications
·
Consumers
read an average of 7 to 8 reviews before trusting a business
·
People
avoid visiting businesses’ websites after reading negative reviews
·
Yelp &
Facebook are local consumers’ most trusted review sites, followed by Google
& BBB.org
Source: https://brightlocal.com
All
the above-mentioned points clearly show that its worth to spend time and money
on reputation management as it leaves a positive impact on potential customers.
For
startups, it’s difficult to focus on something like online reputation
management when their primary aim is to build a product and landing the first
sale. But one who involved it in their business from the beginning tends to
fare better in the long-term.
Brand Reputation Management
Strategies
There
are several key initiatives that are integral to an effective brand reputation
management strategy:
Public Relations
A
strong PR hold the power to improve your brand perception, increase your reach,
manage negative sentiment and also increase your web presence. Therefore it’s
good to have an experienced PR team to secure high profile speaking engagements
and award opportunities. It can set your image as a thought leader of your
field in major newspapers, business publications, blogs, and magazines.
Content Marketing
You
have already aware of the saying “Content Is King”, it can help your business
to gain the trust of your target audience. Today most of the well-established
companies are also focuses on content marketing as it provides conversion rates
about 6 times higher than other digital marketing methods. (ABG Essentials)
·
Below mentioned figures will brief you
how the content marketing plays an important role in building an online
reputation.
·
According to the CMI, 61% of online
consumers in the U.S decided to make a purchase after reading recommendations
on a blog
·
Curata stated that 74% of companies
believe that content marketing has increased their marketing leads, both in
quantity and quality.
·
According to the CrazyEgg, Video
content can provide a great ROI and significantly increase conversion rate.
·
HubSpot report stated that inbound
marketers are able to double the average site conversion rate with the help of
content marketing strategies.
Search Engine
Optimization
SEO
can put you at the top of the search results, yeh it’s not a joke. Hope you
have heard about Neil Patel (The world’s best SEO strategist), he is a master
of this world and his strategies related to SEO will surely help you to grow
your business.
Latest
SEO strategies allow you to sit at the top of search engine results so that
user can search your solutions and resources.
Without
this, you might be left behind to competitors who are already availing it. In
brand reputation management, SEO leverages the potential to drive traffic to
your website and grows sales.
Give
a glance at the below-mentioned figures:
·
In 2017,
Google accounted for over 79% of all global desktop search traffic, followed by
Bing at 7.27%, Baidu at 6.55% and Yahoo at 5.06%.
·
Google
receives over 63,000 searches per second on any given day.
·
The
average first-page result on Google contains 1,890 words.
·
9. 61% of
marketers believes that SEO and organic presence can improve their top inbound
marketing priority.
·
Nearly 30%
of mobile users searches are based on the location.
https://www.impactbnd.com/blog/seo-statistics
Summing Up
Approaches
are pointless without execution so that building your online reputation because
wasting a time means wasting a lost opportunity and leaving the opportunities
will be the peril of your business future. Strong reputation management depends
on many aspects, and the above method, these are a few to focus on to help find
success.
To
know more about Online Reputation Management, contact us or visit Consagous Technologies.
Comments
Post a Comment