your
own identity in the mobile app
development market. Making an Identity just
like big brands is not impossible but at the same time, it’s not an everyone’s
cup of tea. Brands like Ubereats, Dominos, Paytm etc. have built their mobile
application in such a way to command a large share of the market.
This
is what small businesses are struggling with; effective differentiation is one
of the main challenges for small businesses as they are forced to compete
against big companies. The mobile app industry is conceivable one of the most
competitive industries in the world. According to Statista, “Gross annual revenue of mobile app is projected to exceed
$189 billion by 2020”. This shows that the much-discussed mobile
revolution is just starting.
With
such fiery competition, it is important to make your app the best it can be.
One of the most high-yielding ways to do this is by conducting a competitive
analysis to see where your competitors are at, what is working for them, what
isn’t and what you can do better. Why should customers choose you?
Let’s
discuss some of the ways to help your business stand out from the crowd. Each
one of the following factors has worked well in countless companies.
1. Wireframes
Wireframes
are the core shell of your mobile app development; they decide the flow of all
stages from designing to development. This is the first thing that every mobile app
developer should do so
that the entire team can get the clear idea of the task ahead.
This
is a stage where your UI/UX designers, as well as developers, know how to align
with the respective tasks. Remember that at this stage, your wireframes don’t
have to be too rigid. Go for low fealty wireframes with crossed boxes and dummy
content. You can modify it later.
2. Launch the MVP First
Instead
of jumping with a fully loaded app, start with the MVP with all the core
functionality without having bells and whistles. Always focus on the primary
motive of the mobile app and the solution is going to offer to the crowd.
Launching of an app with lots of features might backfire you as its basic
nature of human being they avoid complicated things. With MVP, you can not only
launch your app a lot faster but it also allows you to assess real-time, hands-on
feedback, allowing you to dramatically sharpen your approach and add features
that you know for sure will be received well, minimizing the time spent in A/B
testing new features.
3. Use Agile Methodology
The
Agile methodology ensures that all teams working on the project are in a troop
with each other with effective communication. This way, project management
becomes easy and effective, that helps mobile app
developers to deliver
the project within the time frame.
The
time of sprints mostly depends on projects but in general, short sprints
ranging from two to six weeks help keep the pace, deal with problems early on
and keep the development cycle tightly wound.
4. Be Honest About Your Products and Services
“Honesty
is not just the best policy; it should be your main policy”. If you are not
able to deliver the project by the due date, let your buyers know. Fake promise
often creates a pit, it like shooting yourself in the foot. Once you lose your
client, it’s hard to get back which may even spread negative feedback about
your business in the market.
So
always try to meet your deadline and if due to some reason if you are stuck
somewhere and update your client on time.
5. Come Up With Something New
Continue
to revitalize your mobile app
development company by
adopting new technologies and introducing new processes in the business model.
For example, make use of social media and mobile apps as a growing number of
buyers prefer to find and work with you through their phones. There have been
many examples of people coming up with unique ideas that have made a lasting
impression, such as a real Santa Claus in Birmingham. All of these
attention-grabbers help businesses stand out from the crowd; however, to be
effective the underlying product or service must be at least up to par.
Summing Up
Standing
out in a crowd of competitors is not an easy task; even it’s getting more
difficult day by day. The idea behind developing your app faster is to
individually analyze each step and cut out all distractions, focusing only on
your core offering first. If you follow the above-mentioned steps, you can save
hours off of your development cycle and get your app out before any of your
competitors have a clue.
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