There
is no fixed guru Mantra for the success of the UI/UX design of any custom mobile app
development as
they always change according to the trends. In the last two years, we’ve seen,
huge changes in the whole process of mobile app designing in term of UX designs
as it totally based on a person’s emotions and attitudes. According to
research, “nearly 60% of users say they will not recommend a business that
has a badly designed mobile site”.
There
are other market experts who did deep research and find out that Almost 40% of users will stop
engaging if they find the content or layout of a website shabby and desolate.
These
figures throw light on the fact that no matter how huge your mobile app is but
if its UX design is not up to mark then it will surely fail to taste the fruit
of success just like Amazon, Uber, and Airbnb. There are millions of apps are
available in the App Store and Play store and out of which only 21% has been
used once in 2018. Though there may be various reasons why people don’t
download your app but un-appealing design is foremost out of them.
As
we entered in 2019, the user-centered design is the main concern of mobile app
design and development companies which puts the field of UX design firmly into
the mainstream.
Before
discussing anything in deep let’s understand UX deeply.
About UX
UX
or User experience refers to a user’s emotions and attitudes about using a
particular product, system or service. In other words, it refers to how the
user interacts with and experiences the product. UX design of mobile apps is
aimed to give users smooth and pleasing experiences.
For
an app to gain the attention of users, you need to follow the trend and keep
analyzing your app’s UX in every 6 months. As far as the running trends of Custom
App Development UX Design in 2019, here they are
1. Decluttering
2. Use standard navigation compositions
3. Minimize user input
4. Using the Dynamic Colors Intelligently
5. Hero Images on Landing Pages
6. Seamless interface
Decluttering
Decluttering
is one of the major recommendations for good UX design. Clutter affects the
design into a large extent as by cluttering the interface, you overload app
screen with too much information. In mobile application development, Clutter is
far more terrible as compared to desktop; therefore, it’s needed to get rid of
unnecessary things in a mobile design because it will improve comprehension.
The
Decluttering technique can help you deal with the following problems:
·
Serve user only with what they mostly
need.
·
Keep interface elements to a minimum.
·
Use the progressive disclosure
technique to show more options.
Use standard navigation patterns
Always
use standard navigation patterns for custom app development
services. Use tab bar for iOS mobile app
development and the navigation drawer for Android
mobile app development.
The large sections of users are familiar with both navigation patterns and will
easily know how to get around your app.
Minimize user input
Typing
on a small mobile screen is a most difficult task; in fact, it’s often
error-prone. And the most common case of user input is filling out a form. Here
are some tips to make this process easy:
·
Add only necessary fields in a contact
form.
·
Provide input masks. Field masking is a
technique that helps users format inputted text.
·
Use autocomplete tools like Place Autocomplete Address Form which
enables users to fill their address with fewer keystrokes.
·
Dynamically validate field values.
·
Customize the keyboard for the type of
query.
Use the Dynamic Colors Intelligently
Colors
play a significant role in the success of any mobile application. With the help
of correct color combination and contrasts on mobile app design, you can make
your app noticeable in the App store and Play store. Colors have a decisive
role to play no matter whether they are in an artist’s palettes or on a
designer’s tool kit.
To
catch the attention of users, designers must have a solid knowledge of Color
Theory, the right usage of the color wheel, and the color psychology. Right
color tones and tinctures have the potential to solicit the right emotions in
the users and hence should be carefully handled by UI Android App Developers and
mobile app designers. And similarly, a wrong mixture can completely ruin all
your efforts involved in your mobile app UX design.
Hero Images on Launch Screen
The
Hero image is a large banner image placed at the top of a webpage, it is also
known as “Hero Header”. The Hero image is often the first visual element and it
gives an overview of the of what your app is all about. It mostly consists of
image and text and can be static or dynamic.
Hero
image can be a high-resolution image including the USP and a CTA button. Now,
in 2019, iPhone Mobile App Development Company in USA started adding videos and
animation as hero images while mobile app development instead of basic static
images.
Though
HD images and videos can increase your page loading speed from 0.4 to 0.9
seconds. And according to the Google study, “increase in load time can reduce
your traffic by 20%”.
Seamless interface
Though
User experience is all about delivering an engaging and intellectual experience
to the user but seamless interface acts like five starts in the mobile app
development. For that concern, a mobile application development agency in USA
hiring top mobile app developers that are fully focused towards
designing a feature loaded apps.
For
a seamless experience, your app transition must be very smooth, not a single
halt tolerable. The seamless interface includes providing the user all
the content that he needs to know on the home screen.
And
it can be achieved only by developing a back-end program interpreted as a
single user interface. This single user interface is basically designed with
the help of a number of programs written by different programmers. And the
amazing thing is that seamless interface allows the user to use many programs
hidden in the background that too without him knowing it all. For an unmatched
UX of your mobile app design, incorporate a seamless interface for keeping the
user engaged and allowinghim to use n number of programs altogether.
Summing up
A
great mobile application is the best combination of interactive design and
seamless interface and you cannot compromise any of them. If you want your app
design will become the identity of your brand than research more on designing
part otherwise you will fail to target your potential audience. At Consagous,
we brainstorming a lot on designing part than suggest latest app designs to our
clients. You are looking for a consultancy that can give you full details about
the latest Custom App Development UX Design in 2019, contact us.
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