How AR/VR Can Be Used In Mobile App Development?



Virtual reality has revolutionized the business world with its eye-opening offering. It has also filled the communication gap between business owners and their target audience. Many Mobile Application Development Companies are started working on AR/VR to fulfill various industries’ needs including manufacturing, fashion, and entertainment.

Retailers are using AR/VR to gain customer satisfaction as it allows customers to check products with 3 dimensions.  With this increasing demand, App Development companies are taking advantage of AR and VR by introducing customized features in electronic devices. All the popular mobile applications have some AR/VR functionalities for alluring their target audience.

Below are industries that availing the potential of AR/VR. If you also belong to below-mentioned industries than you can try your hands on AR/VR application development.

1.      Healthcare

Both VR and AR can be used to revolutionize the healthcare industry by allowing healthcare specialists to perform their practical’s and mock surgeries in an interactive 3D environment. VR and AR Mobile Application Development Solutions allow patients to transmit real-time data of their diseases to their doctors, in turn allowing them to better diagnose and treat their diseases.

2.      Travel industry

Now AR/VR Application Development Companies are also building apps for the Travel industry.

Today’s tourists won’t pay attention to simple pamphlets. AR makes it possible to discover information on 3D animations from printed flyers. The world renown hotel Marriott had collaborated with Blippar to produce interactive and eye catchy ads in their magazine. Furthermore, with hotel apps, users can even scan the advertisement to unlock a presentation video.

3.      Education

With the help of AR/VR, schools and educational institutes are giving practical knowledge to their students. According to research, students can easily learn through experience as compared to books. That’s why many schools are moving towards AR/VR app development services as academic tools. The potential of merging smartphones and Augmented Reality for education is huge, it could grant students extra digital information about any subject, and make complex things easier to understand.

           4.      Retail Sector

The retail industry is also experiencing a huge leap by employing AR/VR technology. Using VR, showrooms can showcase their products in 3D images. When customers get an opportunity to try and test various products before purchasing, retailers get the insight of customer behaviors which is a key factor for enhancing customer engagement.

Summing Up


Virtual reality is still in the initial stage of development, and a lot has already been done. It is unexpected that what will happen to this technology in the coming years but its confirm that it holds huge potential for all the above-mentioned industries. With the development of ARKit, Apple is all set to use the iOS 11 to transform VR like never before. Therefore, it is a good time for mobile app development companies interested in VR to hire mobile app developers for their app development business. If you want to integrate AR/VR in your existing software or app, Consagous can help you.  

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