The mobile app design and
development market gain huge recognition at a global level
as apps become the basic need of anyone.
With the increasing
demand for mobile applications, businesses are utilizing apps for gaining a
larger customer base and enhancing user satisfaction. And to place their apps
at the top places, companies are spending a huge amount on ASO. Based on market
players, App Store consumer spending is expected to surpass $122 billion
in 2019. To put that into perspective, that’s approximate twice the size of the
global box office market for major feature films.
What
is App Store Optimization (ASO)?
App Store Optimization (ASO) is the process of
improving the visibility of a mobile app within an Apple App Store & Google
Play. It’s like SEO, focus on high rankings and click-through rate (CTR).
Additionally, app store optimization also helps in increasing the conversion of
app store impressions into downloads.
Popular
Brands that uses App Store Optimization
·
YouTube
·
Instagram
·
Snapchat
·
Facebook
·
Netflix
·
Google Maps
·
Gmail
·
Spotify Music
·
Amazon
·
Uber
·
TikTok
·
Twitter
Key
ASO Factors
The main factors of App Store
Optimization are:
On-metadata factors
On-metadata factors include:
·
App Name /
Title, Subtitle
·
Keywords,
Headings
·
Short &
Long Description
·
URL
·
Icon
·
App’s
Screenshots
·
Feature
Graphic
·
Video and
App Size
Off-metadata factors
Off-metadata factors
include:
·
Volume & velocity of installs
·
Volume of ratings and reviews and the average rating
What are the benefits of ASO?
There are various
factors of ASO, the main once are:
·
Improve your Visibility
·
Attract Relevant Users
·
Increase Organic Downloads
·
Cut User Acquisition Costs
·
Increase Revenue and Conversion Rate
·
Grow User Base Worldwide
How the App Store Optimization
Work?
For mobile app ASO, mobile application development
companies follow the following steps:
Title
Whether it’s SEO or ASO, content
is king. Therefore, it is mandatory to write a title that describes your
app moto clearly with meaningful keywords
Description
Write a clear and concise app
description for your app. The description must tell the user what the app
offers within a limit of 4,000 characters.
Keywords
Keywords are the backbone of App
Store Optimization (ASO) and, therefore, must be chosen carefully. Include
keywords in all possible sections to increase your search results.
Icon
Brand identity plays an important
role in the success of an app. So select your logo and icons carefully that can
fit in the mind of an audience.
Screenshot of the application
Add screenshots of your app so
choose well what you want to show to prospective buyers is critical: the
difference between the users an app download or skip to the next.
Category
In ASO, app categories help users
discover new apps that fit their requirements. Categories are displayed as a
list in the Apple App Store and the Google Play Store, users can find out top
apps by tapping on any category.
Video of the app
According to AdColony study, “93% of top-tier advertisers
said that video ads were one of the most effective ad formats for them”.
Add an exciting app
preview video that explains all your app’s features so it can draw the
attention of users so they can tab the play button.
Ratings
App Store and Google Play
Store, both use app reviews and app store ratings in their app store
search ranking algorithms. This helps new users build trust
in registered apps.
Comments
Users comment on the application
enhance the ASO positioning of an app and it also helps mobile app developers
to realize the strengths and weaknesses of the app and provide an opportunity
to correct errors if any.
Downloads
This is an ascertaining factor in
the app stores. Downloads affect app ranking which is very important for apps
to be successful in the app market. Don’t try to fool the search engine by
downloading from robots, spam, etc. it will affect the ranking negatively.
Link Building
Just like website link building,
app link building also plays an important role in enhancing app visibility. It
is good to build a link on a site with high traffic.
Conclusion
App store optimization strategies can make or break your app in front of users' eyes so choose wisely all plans to promote your app in the App Store and Play store.
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